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Mini-course: Google Tag Manager Fundamentals
Introduction
Before we continue (1:02)
What is Google Tag Manager? (3:32)
Module 1. Accounts, containers, installation
Create a Google Tag Manager account (2:15)
An overview of the GTM interface (3:48)
Installing the container (4:11)
Module 2. Tags
What are Tags, Triggers, and Variables? (3:38)
Quick introduction to Google Analytics 4 (6:34)
Tags. Google Analytics 4 installation (3:58)
Testing tags (10:37)
Publishing the container (2:20)
Implementing custom scripts (3:18)
Module 3. Triggers, variables, event tracking
Quick introduction to event tracking in Google Analytics 4 (4:37)
Triggers (6:13)
Example: Track events with GTM and GA4 (11:22)
Quiz + Next steps
Final Quiz
Next Steps (1:04)
Course completion certificate
What is Google Tag Manager?
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