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What is this course all about?
So you probably have been using Google Tag Manager for a while but still find yourself in situations with no way out, right? You see other professionals in GTM forums/communities/etc solving complex issues and wish you could do the same? Heck, sometimes you get stuck with Tag Manager even on your own projects.
That's because people often underutilize GTM's possibilities. They quickly catch onto the easy beginner stuff but then their progress gets slower, and eventually they get stuck in complex real-life situations. And what about those nasty bugs that were accidentally published live because you were not sure how to test them properly?
Google Tag Manager is definitely a versatile tool and can help solve those issues but marketers/web analysts often lack the needed skills and knowledge to achieve that.
This course is your next breakthrough with Google Tag Manager. You will learn more advanced techniques and tips that you will be able to apply in practice.
Become a Google Tag Manager Professional
A true professional know his/her tools really well and can offer solutions for complex tag management problems. And this course can help you reach this point much sooner. But why limit yourself? Additionally, you, as GTM specialist, will be able to:
What will you learn in this course?
First of all, this course is not for beginners. So if you're just starting and want to cut some corners by jumping straight to this course, you're in the wrong place. Consider checking out my course for beginners instead. You already need to be an intermediate GTM user to take the most out of this course.
In this Google Tag Manager course, you will learn:
This comprehensive course for intermediate Google Tag Manager users will help you become more aware of what is going on in your tracking implementation, how to solve tracking problems and how to build a solid GTM setup.
What can you expect from this Google Tag Manager course?
60-70 videos explaining the inner depths of Google Tag Manager. The course is expected to contain 10-12 hours of video material (intermediate/advanced).
This course is not just "sit back and watch". The best way to learn is to do, therefore, you will have to complete practical tasks on an actual website (you can use either your own site or a sandbox website provided on this course).
At the end of every module, there is a quick quiz to check what you have learned. It's a great way to ensure that you have gained the most out of lessons.
At the end of this course, there is a challenge that you will have to complete on your own. After completing it, an instructor will review it and give personal feedback. A course completion certificate is also included.
You'll get access to my templates and other downloadables that will help you be more efficient with Google Tag Manager. I personally use them on various projects.
Your Intermediate Google Tag Manager course purchase includes a lifetime access to the training materials. If you want to revisit a particular topic of the course, you can come back here anytime.
Got stuck? Have some questions? Feel free to ask them in the private Facebook group. Also, you are free to post questions/comments under each video lesson.
Is this Google Tag Manager course right for you?
This course is designed to those who consider themselves as intermediate Google Tag Manager users and want to learn more. If you're already familiar with basic concepts as tags, triggers, variables, data layer, how to use preview and debug mode, how to track standard interactions and conversions, this course is just what you need (because we'll dive much deeper).
This course is right for you if:
This course is not for you if:
This course is on-demand. You can learn at your own pace and apply new knowledge on your own GTM account.
Julius Fedorovicius is the founder of Analytics Mania and GTM community on Facebook. He has accumulated years of working experience with Google Analytics (8+ years) and Google Tag Manager (4+ years) while consulting online businesses. Julius has been actively publishing articles on analyticsmania.com, a blog with more than 50 000 monthly visitors, which has been already featured on widely known websites like moz.com or neilpatel.com.
Julius is also running Google Tag Manager workshops where he has already helped hundreds of students to achieve better results. This was one of the reasons that inspired him to launch online GTM courses.
Module 1: Overview of Google Tag Manager / a quick refresher
Let's have a really quick reminder of what Google Tag Manager is and how does it work. That way, we'll all be on the same page and ready to proceed. Topics covered:
Module 2: An in-depth look at the Data Layer
Beginners should already know what Data Layer is. However, there's much more under-the-hood that you should know as well. Topics covered:
Module 3: An in-depth look at variables in Google Tag Manager
Beginners are already familiar with the most common GTM variables (e.g. Page URL, Click Class, GA Settings Variable, Data Layer Variable, etc.). However, the true GTM power lies within other, less popular variables Topics covered (but not limited to):
Module 4: Going deeper with triggers
Even if you consider yourself being skilled with triggers and tag firing options, there are still some techniques you probably don't know. Topics covered:
Module 5: Advanced Google Analytics implementation with GTM
Admit it. The most popular tool used in Google Tag Manager container is Google Analytics. In this module we'll cover how to configure super useful features Topics covered:
Module 6: In-depth testing and debugging
Google Tag Manager configurations would be useless without a proper debugging and QA. Topics covered:
Module 7: Complete Enhanced Ecommerce configuration with GTM
This module is expected to be one of the largest in the course. Enhanced Ecommerce is one of the most useful Google Analytics features, however, it's full of nuances that make the entire implementation process too much confusing and challenging. In this module, we'll go over the entire process and will actually configure it on our sandbox website. Topics covered:
Module 8: Real-life situations and workflows
Additional tips on how to plan your tag implementation process, how to cooperate with team members, several "Plan B's" when a developer is not around but you need to get the job done.
How does this pre-order process work?
If you pre-order the course you will be among the first students who dive deeper into Google Tag Manager and learn how to solve complex problems that are way too heavy for beginners.