A proven step-by-step system to unleash the power of Google Tag Manager and learn how to solve complex web tracking challenges.
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Have you been using GTM for a while but still get stuck way too often?
Google Tag Manager is not an easy tool. Of course, you can launch a bunch of basic tracking codes and be happy about it. But if you want to do more serious and quality implementations, a lot of new obstacles come in your way.
Do any of these struggles sound familiar to you?
I've been there! I know what it means to be in all these situations and to get stuck. To solve this, I chose the hard and the long way - figured them out on my own (and this took years). With this course, you can learn to solve your web tracking problems much faster.
Become a Google Tag Manager Professional
A true professional know his/her tools well and can offer solutions for complex tag management problems. And this course can help you reach this point much sooner. But why limit yourself? Additionally, you, as GTM specialist, will be able to:
"This is a fantastic course if you want to take your GTM skills to the next level. Being stuck after implementing the pageview tag and basic Event Tracking? Want to have step-by-step examples on how to implement advanced features (including Enhanced Ecommerce)? Julius won't disappoint you and guides you all the way. Brilliant teacher, five stars!"
- Paul Koks, Analytics Advocate at Online Metrics
What will you learn from this course?
Intermediate Google Tag Manager course will teach you:
This comprehensive course for intermediate Google Tag Manager users will help you become more confident and aware of what is going on in your tracking implementation, how to solve tracking problems, how to build a solid GTM setup, how to cooperate with developers, etc. It’s about time for you to go next-level.
What can you expect from this Google Tag Manager course?
More than 50 videos explaining the inner depths of Google Tag Manager. The duration of the main course material (intermediate + some advanced topics) is 11 hours. Bonus module consists of lessons that did not fit into the main modules (but are still quite useful)
1 out of 8 modules of this course is dedicated just to the implementation of Google Analytics Enhanced Ecommerce via Google Tag Manager. It's impossible to properly learn this topic just from a single 20-minute video. There are many nuances that you need to be aware of. Length of the module: 2 hours.
This course is not just "sit back and watch". The best way to learn is to do, therefore, you will have to complete practical tasks on an actual website (you can use either your own site or a sandbox website provided on this course).
At the end of every module, there is a quick quiz to check what you have learned. It's a great way to ensure that you have gained the most out of lessons.
You'll get access to my templates and other downloadables that will help you be more efficient with Google Tag Manager. I personally use them on various projects.
Your Intermediate Google Tag Manager course purchase includes a lifetime access to the training materials. If you want to revisit a particular topic of the course, you can come back here anytime.Once the course gets an update (e.g. a new lesson or re-recorded module), you'll get that instantly, free of charge.
If you complete this Google Tag Manager course and don't feel like you've reached the next level of Google Tag Manager, email me for a refund. No questions asked.
Is this Google Tag Manager course right for you?
This course is designed for those who consider themselves as intermediate Google Tag Manager users and want to learn more. If you're already familiar with basic concepts as tags, triggers, variables, data layer, how to use preview and debug mode, how to track standard interactions and conversions, this course is just what you need (because we'll dive much deeper).
This course is right for you if:
This course is not for you if:
This course is on-demand. You can learn at your own pace and apply new knowledge on your own GTM account.
Julius Fedorovicius is the founder of Analytics Mania and GTM community on Facebook. He has accumulated years of working experience with Google Analytics (8+ years) and Google Tag Manager (5+ years) while consulting online businesses. Julius has been actively publishing articles on analyticsmania.com, a blog with more than 100 000 monthly visits, which has been already featured on widely known websites like moz.com or neilpatel.com, also the official Google Analytics Twitter account.
Julius is also running Google Tag Manager workshops where he has already helped hundreds of students to achieve better results. This was one of the reasons that inspired him to launch online GTM courses.
Module 1: A quick refresher
Let's have a really quick reminder of what Google Tag Manager is and how does it work. That way, we'll all be on the same page and ready to proceed. Topics covered:
Module 2: An in-depth look at the Data Layer
Beginners should already know what Data Layer is. However, there's much more under-the-hood that you should know as well. Topics covered:
Module 3: An in-depth look at variables in Google Tag Manager
Beginners are already familiar with the most common GTM variables (e.g. Page URL, Click Class, GA Settings Variable, Data Layer Variable, etc.). However, the true GTM power lies within other, less popular variables. Topics covered (but not limited to):
Module 4: Triggering + CSS Selectors
Let’s take a deep dive into the event tracking with GTM + how can this be enriched with CSS selectors.Topics covered:
Module 5: Going further with Google Analytics implementation via GTM
Enrich your Google Analytics data with what is specific to your business. Topics covered:
Module 6: Most common technical headaches of Google Analytics + GTM
Web tracking implementations are not a walk in a park. They might involve some serious technical challenges that require a lot of time and effort to solve. Let’s learn how to tackle them. Topics covered:
Module 7: In-depth testing and debugging
Any tracking implementation is useless unless it is properly and thoroughly tested. In this module, we’ll take a look at various tools, tips, and tricks that will improve your QA (Quality assurance) skills and will help you create a solid GTM setup. Topics covered:
Module 8: Proper Enhanced Ecommerce configuration with GTM
This is NOT just a general 20-minute overview of how things should work. Enhanced Ecommerce (EE) setup is difficult and includes many nuances. This module will take you through the entire process of the EE implementation via Google Tag Manager. Topics covered:
This module is optional. It consists of lessons that were not added to any of the main modules but are still useful (e.g. a very in-depth cross-domain tracking case study with multiple scenarios).