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Mini-course: Google Tag Manager Fundamentals
Introduction
Before we continue (1:02)
What is Google Tag Manager? (3:32)
Module 1. Accounts, containers, installation
Create a Google Tag Manager account (2:12)
An overview of the GTM interface (6:05)
Installing the container (5:42)
Module 2. Tags
What are Tags, Triggers, and Variables? (3:38)
Quick introduction to Google Analytics 4 (5:55)
Tags. Google Analytics 4 installation (4:19)
Testing tags (5:32)
Publishing the container (2:30)
Implementing custom scripts (5:38)
Module 3. Triggers, variables, event tracking
Quick introduction to event tracking in Google Analytics 4 (5:52)
Triggers (6:32)
Example: Track events with GTM and GA4 (0:43)
Quiz + Next steps
Final Quiz
Next Steps (1:04)
Course completion certificate
Example: Track events with GTM and GA4
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