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Mini-course: Google Tag Manager Fundamentals
Introduction
Before we continue (1:39)
What is Google Tag Manager? (5:59)
Module 1. Accounts, containers, installation
Account structure + create your first container (3:31)
An overview of the GTM interface (3:19)
Installing the container (5:41)
Temporarily inject GTM container into any website (3:03)
Module 2. Tags, triggers, variables
What are Tags, Triggers, and Variables? (5:27)
Tags. Tracking page views with Google Analytics (5:25)
Implementing custom scripts (2:00)
Triggers. Event tracking with Google Analytics (13:09)
Variables (14:00)
Module 3. Testing, publishing, version control
Preview and debug mode (8:22)
Tag assistant and other browser extensions (4:45)
Publishing the container (3:10)
Quiz + Next steps
Final Quiz
Next Steps (1:34)
Course completion certificate
Variables
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