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Google Tag Manager Masterclass For Beginners 4.0
Introduction
In what order should you take courses?
Introduction to the course (4:48)
READ THIS (AND DON'T SKIP)
Google Analytics 4 is constantly changing (1:09)
The layout of the GA4 admin panel changed
Need a 1 on 1 call?
Sandbox website (and its password)
Notice anything wrong?
Referral program
Changelog
Module 1: Getting started with Google Tag Manager (00:33:49)
What is Google Tag Manager (6:10)
Create account (4:09)
Account overview (7:27)
Install Google Tag Manager (5:31)
Tags triggers and variables (3:38)
Module recap (6:54)
Quiz
Module 2: Setting up your first tag (00:42:17)
Intro to the sandbox website (5:56)
Important: GA4 renamed "Conversions" to "Key events"
Google Analytics 4 - a quick introduction (7:59)
Google Analytics 4 Installation (6:20)
Testing tags (12:53)
Publish tags (2:20)
Implementing custom scripts (3:18)
Recap (3:31)
Quiz
Module 3: Tracking engagement (01:28:04)
Auto-event tracking (3:29)
Quick introduction to event tracking with GA4 (8:40)
Link click tracking (23:17)
Button click tracking (10:57)
Youtube tracking (13:59)
Auto-event listeners (7:55)
Custom Auto-event listener - Vimeo (15:54)
Module recap (3:53)
Quiz
Module 4: Data Layer (01:07:48)
Disclaimer (1:02)
What is the Data Layer (5:31)
Send data to the Data Layer (25:28)
Read and use data from the Data Layer (11:05)
GA4 Settings Variables (9:53)
Data Layer Playground: Quick challenge #1 (4:41)
Data Layer Playground: Quick challenge #2
Data Layer Playground: Quick challenge #3
Data Layer Playground: Quick challenge #4 (4:59)
Recap (5:09)
Quiz
Module 5: DVTT Framework (00:40:46)
DVTT Framework (7:39)
DVTT Framework - Default Path (7:33)
DVTT Framework - Custom Listener Path (9:08)
DVTT Framework - Developer - Plugin path (9:46)
Recap (5:59)
Other events to track (0:38)
Quiz
Module 6: Form Tracking (01:06:48)
Introduction to form tracking (2:22)
Inspecting a form (6:27)
Ready-made form listeners (10:28)
Built-in form submission trigger (7:45)
Thank you page tracking (8:40)
AJAX form tracking (10:07)
Data Layer Playground: Quick challenge #5
Form tracking with element visibility trigger (8:17)
Asking for developer's help (7:04)
Where to find form submission data in GA4? (1:57)
Module recap (3:41)
Quiz
Module 7: Conversions, E-commerce, Facebook Pixel (01:18:52)
Google Analytics 4 conversions (key events) (7:36)
Google Analytics 4 purchase tracking (16:17)
Item-scoped custom dimensions in GA4 (7:42)
Google Ads conversion tracking (14:34)
Google Ads Enhanced Conversions (6:55)
Install Facebook Pixel (7:33)
Track events and conversion with Facebook Pixel (13:18)
Module recap (4:57)
Quiz
Module 8: Privacy regulations and GTM setup (01:44:24)
Quick introduction to privacy regulations (4:47)
Controversies about Google Analytics and GDPR
Implementing a cookie consent notification (13:57)
Create consent-related triggers and variables (15:38)
Updating triggers in your tags (18:12)
Updating tags (4:12)
Google Consent Mode v2 (7:44)
Basic Consent Mode (12:59)
Advanced Consent Mode (implementation and testing) (20:40)
Additional notes about Consent Mode
Google Consent Mode. Summary (3:07)
Recap of the module (3:08)
Quiz
Module 9: Applying GTM in real-life projects (00:53:03)
Workspaces (9:19)
Environments (7:29)
Working on a project with GTM (16:58)
Migration to GTM (13:09)
Recap (6:08)
Quiz
Final things
All resources/templates
Challenge
Course certificate
Course feedback
What's next?
Bonuses
GTM Time-saving containers - Complete 2-hour work in 15 minutes (4:26)
Library of GTM Case Studies and Deep Dives
Q&A sessions (2024)
Q&A Sessions (2021-2023 archive)
Controversies about Google Analytics and GDPR
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