Mini-course: Google Tag Manager Fundamentals
Get Started with Google Tag Manager in less than 2 hours
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Make your advertising and analytics more efficient by learning how to manage tracking codes and collect data with Google Tag Manager. Mastering GTM isn't an easy task (as there are many nuances) but you can take your first step with this free course.
Learn the fundamentals to start your journey in the tag management world.
What will you learn in this course?
- What is Google Tag Manager and why you should use it
- How to use GTM and create/install your first container
- What are tags, triggers, and variables
- How to track Google Analytics page views and events
- How to implement custom tracking codes
- How to test your implementation and what steps should you take next in your GTM journey
This course includes 90+ minutes of video material, a 30-question quiz, and a course-completion certificate.
What can you expect from this Google Tag Manager course?
90+ minutes (15 videos) will show you the very first steps that you need to take with Google Tag Manager. From your first container to your first independently configured Google Analytics.
At the very end of this course, test your new knowledge by answering 30 questions and getting instant feedback.
Every lesson of the course is enriched with links to related and useful resources/guides/tools. Everything to help you better learn Google Tag Manager.
Once you complete all the lessons and pass the final quiz in this course, you'll receive a course completion certificate.
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Why Google Tag Manager is a MUST?
Let's remember the old way of how marketing and analytics tracking codes were implemented. You decide to start using a new tool which requires some codes to be installed on your websites. Additionally, you want to go a bit more serious and track additional interactions with it. In other words, you have a bunch of codes that need to be implemented in various places of a site.
What do you do?
You ask a developer to do that. Unfortunately, he/she is too busy and can do that only after a week (!). Usually, in such cases you cannot do anything, just wait and think of how you're losing valuable insights and money (because the marketing campaign could have been launched sooner).
What happens if after a month you want to do an update to those codes? You have to go through this "process" all over again and wait!
Manual management of tags (tracking codes, pixels, etc.) is a very slow, annoying, and ineffective process.
But you can change that with Google Tag Manager
Who is this course for?
This course is designed to those who have no previous GTM experience and want to get started but are not sure where to begin.
This course is right for you if:
- You want to get the basics of Google Tag Manager right
- You are a digital marketing specialist who wants to track visitors and their actions on a website
- You're fed up with developers who take ages to install your tracking codes
- You want to take the control of your web tracking efforts
However, you should skip this course if you consider yourself as an intermediate or advanced Google Tag Manager user, or you want to learn how to use Google Tag Manager on mobile apps or AMPs (in this course, I cover only regular website tracking).
This course is on-demand. You can learn at your own pace and apply new knowledge on your own GTM account.
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Julius Fedorovicius is the founder of Analytics Mania and GTM community on Facebook. He has accumulated years of working experience with Google Analytics (8+ years) and Google Tag Manager (5+ years) while consulting online businesses. Julius has been actively publishing articles on analyticsmania.com, a blog with more than 100 000 monthly visits, which has been already featured on widely known websites like moz.com or neilpatel.com, also the official Google Analytics Twitter account.
Julius is also running Google Tag Manager workshops where he has already helped hundreds of students to achieve better results. This was one of the reasons that inspired him to launch online GTM courses.
StartWhat are Tags, Triggers, and Variables? (5:27)
StartGoogle Analytics 4 is constantly changing (1:37)
StartQuick introduction to Google Analytics 4 (11:20)
StartTags. Google Analytics 4 installation (5:59)
StartTesting tags (14:20)
StartPublishing the container (5:56)
StartImplementing custom scripts (2:11)
Frequently Asked Questions
Speaking of technical requirements, you should have a Google Chrome browser installed (because there are several plugins you'll need to use during the course) and an internet connection, of course.